Case Studies
How we bring powerful marketing results for clothing & accessories brands
SASSY SPUD
%
Increased return on ad spend (ROAS)
%
Increased revenue
%
Increased average order value (AOV)
The Challenge
The Solution
We implemented a holistic structure in the ad account and tested new lookalike and interest audiences, as well as different creative formats. As part of that we introduced slideshows, carousels and stories. We also took the account to New Zealand and Australian audiences.
The Results
Jessica sums up the account management side well: “They completely took it off my hands. In the first month, I made £110K more in sales from a very similar ad spend to the previous month.”
VALLON
%
Increased return on ad spend (ROAS)
%
Increased revenue
%
Increased average order value (AOV)
Delivered the highest-ever monthly revenue
The Challenge
VALLON is an independent, family-owned company that, as they put it, are “simply obsessed with turning classic designs into high-performance sports eyewear.” Co-founder Richard Franck taught himself how to run simple campaigns, but knew his cost per acquisition was too high.
The Solution
We implemented and structured the account to create top of funnel, middle of funnel and bottom of funnel campaigns. At the same time we tested new lookalike and interest audiences, with different creative formats: dynamic creative ads and collection ads
The Results
Richard notes that the campaigns saw
“an immediate lift” in results. “Working with Ads by Nomads helped not only to structure and scale our Facebook marketing, but they also provided a more holistic view of how marketing should be done and the channels that exist to do it.”
SWIMWEAR BRAND
%
Increased return on ad spend (ROAS)
%
Growth in revenue
%
Increased in return on investment (ROI)
The Challenge
We can’t share this brand’s name, but they’re at the forefront of sustainable swimwear. However they had lost the focus on telling their powerful brand story with clarity. Our brief was to rebuild their advertising campaigns, and support their territory growth.
The Solution
We developed a clear communications strategy to set the brand apart from its competitors, before launching a cross-channel advertising campaign. We also tested creative and audience demographics in a multi-stack funnel to drive conversions at every touchpoint.